Franchisability – Is Your Business Franchisable?
Expanding a business is the ultimate goal of many owners. And one of the many ways to expand a business is by putting it up for a franchise. But before you go out there and draft franchise agreement forms, determine first if your business is franchisable, level of franchisability, and if selling many franchise units is the best way to maximize its earning.
A Business is franchisable if:
It is operating smoothly as a unit.
A business that is still in its planning stages cannot be put up for a franchise. The business should have started operations and needs to have proven itself in the market. Its systems must be well-defined and fully functional. It should be able to stand on its own.
It has operated for a long period of time.
Time can prove the strength and the resilience of a business. Businesses that are in successful existence for several years are the best candidates for franchising. After all, a resilient business system is what every franchise owner needs.
It is profitable.
Profitability is a huge factor when putting up a business for franchising. More than the idea of expansion, the business should be able to provide every franchise holder the chance to generate huge income from the endeavor. Franchising is a business opportunity. Being so, it has to be highly profitable to be successful.
It offers unique products and services.
Products and services that are not yet offered in the market are the ones that are going to be most successful with franchising. Make sure that you add a distinctive touch with whatever you’re offering, if it doesn’t have that feature built-in to it yet.
The products or services enjoy a high demand.
The law of supply and demand is a factor that can determine the success or failure of any business. If customers are naturally looking for your products, then expanding the business through franchising is the most viable option. Franchising is the fastest way to deliver the goods in different regions or territories.
If new competitors are popping up.
Imitation is the highest form of flattery. If new players are trying to copy your business, then it must be doing something right. This is also an indication that your business is ripe for franchising. But you must act fast or the copycats may saturate the market and drown you out of business.
These are just a few factors that can help determine if your business is ready for franchising. All of them should be satisfied so that the success of the franchise is assured. Run through the list twice and make sure that no point is missed. If you want your business expansion to be successful, it should be done the right way.
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